Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a rich snippet of the creator in the SERP. Attributes content on a page or post to a particular author (i.e. digital signature) Does authorship markup issue? Currently authorship mark-up has been suspended by Google; however may take it it straight back in potential. If I have mark-up that is Authorship, how could I check? Verify with Google Structured Data Testing instrument.
Publisher markup
What is Publisher markup This markup connects the entire website to the publisher. While they can be utilized mutually exclusive, publisher mark-up is for organizations and authorship mark up is for individuals. Similar to authorship mark-up displays a picture of the creator as a wealthy snippet, publisher mark-up displays a summary of the the firms googleplus page on the best hand side of the screen when somebody searches for the organization by title. Does Publisher markup matter? It great for branding as the searcher will get a snap-shot of your company`s name, logo, address, images and reviews. How could I check if I have Publisher mark-up? Verify that the website is connected to your business plus page. Check the portion of of your website with this code
Title Missing
What're lacking title tags? Not having an input in to how search engines are viewing your page titles. Why do title tags that are lacking matter? Page titles are a ranking factor, they tell. Doesn't give a clear indication as to exactly what the content on the page is about to the person. How could I check if I`m lacking ? Using the title tab in Screaming Frog.
Meta 'hreflang'
What's Meta "hreflang"? Signals is being used on a page. Why does Meta "hreflang" issue? Should you have content in various languages in your website, you want to make sure the appropriate page is served to the searcher based on which language they`re utilizing. Results will be served based on place. Ex. spanish webpages with hreflang=es will likely be served to ip-addresses in spanish-speaking countries. How could I check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang mark-up ()
Title Tag Length
What exactly are optimized title tags? Having less than 65 characters in the title tag. Why does character size issue? Having more than 65 characters will result in the title being truncated. This could cut your concept or keywords off to searchers. How could I check for title character dimensions? Screaming frog
Check for Damaged redirects
Exactly what are redirects that are broken? A link that takes you to an error page. Do re-directs that are damaged issue? Lead to bad consumer experience Low quality score of your website Negatively aff-ect your rating in the SERPs How am I able to check for broken redirects? Screaming Frog Google Webmaster Tools > Crawl Errors
Check for Redirect Chains
What're re-direct chains? A string of multiple re directs to another from one location. Why do re-direct chains issue? Having too several re-directs may cause the Googlebot to eventually stop after the chain You lose "link juice" with each redirect. How can I check for redirect chains? Screaming Frog
Duplicate Meta Descriptions
What're duplicate meta-descriptions? When more or two pages have the same content in the meta description Why do duplicate meta description issue? It`s better to possibly have special meta description or no meta-description than to use duplicate meta-description. Each page on your site should have a clear-cut message. How could I check for duplicate meta-description? Screaming Frog Google Search Console
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